What is the Best Canvas Resolution for Digital Art?

Best resolution to choose for your digital canvas.

We’ll help you determine the best resolution to choose for your digital canvas. The amount of detail in a how to digital paint is defined by the resolution of the canvas you’re painting on. The higher the resolution, the finer the detail in an image. An image with low resolution lacks fine detail. Typically, you’ll want to favor high resolution over low resolution, but things get a little more complicated when you’re dealing with large canvasses.

First let’s consider the distance at which someone will be observing your artwork after it’s printed.  While small and medium canvasses are typically viewed at arm’s length, large canvasses are often viewed from far away. The billboard you see by the side of the road is an extreme example of a large canvas. Believe it or not, billboards are printed at a very low resolution. So, why is that? It’s because the farther you are from an image; the less resolution is required to see that image clearly. Because billboards are not intended to be viewed up close, it would be a waste of ink to print billboards at a high resolution. Notice how blocky this low resolution image looks when we view it up close.

Now, try to zoom out or move away from the image. It suddenly becomes a lot clearer. This is because as you move away or zoom out, the pixels in the image converge or get closer together, making it more difficult to see each individual pixel. As you get closer, the pixels spread out and become more noticeable. Let’s look at some real world examples of printed artwork in my studio. This is a 90 by 40-inch multi-photo collage.  While it’s fine to appreciate the amount of detail up close, in order to see the whole image, you have to step back quite away. This is the distance most people will view this artwork from. The intended viewing distance is from far away, not up close. Small and medium canvasses, however, are typically viewed at arm’s length.  Since the viewer will be very close to your canvas, you’ll want to make the image crisp and clear.

Reasons not chose a high resolution

In addition to that, there were several other reasons why I didn’t chose a high resolution. For example when all you need is a skin color palette you will be okay with a small canvas. It’s important to note that resolution and the image dimensions are really describing the same thing, the number of pixels in an image. The number of pixels determines the size and the resolution of the image. This image is 4,464 pixels wide by 2,736 pixels tall. Since I chose 62 inches for the width and 72 pixels for the resolution, there will be 72 pixels for every inch of the artwork or in other words 72 times 62 is 4,464. So, even though this image is currently at 72 dpi, I could lower the dimensions and that would create some extra pixels that can either get thrown away or converted into resolution.

Unfortunately, resizing is a one-way street. It’s easy to scale an image down because all you have to do is convert the pixels from inches to resolution or simply throw them away. However, enlarging requires adding pixels. And, since pixels equal detail, the computer’s not capable of adding something that’s not there. You, as the artist can add detail. The computer cannot.

Since this tutorial is focused mainly on resolution as it applies to canvasses while drawing in Photoshop, I won’t go into a whole lot of detail about how resolution works when resizing images. So, if my original was only 62 inches and I printed it at 90 inches, why does the print still look good? Well, again it comes down to how far you are from the print while you’re viewing it. At a distance, you don’t notice that the computer inflated or multiplied the pixels to make the print dimensions larger. However, if you look really close, you can see the image is a bit blurry and there are some aliased or jagged edges in the piece. That’s what happens when you enlarge. For a canvas this size, it’s less noticeable from a distance, but for a smaller image that will be viewed up close, blurriness and aliasing will stick out like a sore thumb. So, if high resolution looks the best and it’s the most flexible for reduction and enlargement, why wouldn’t you just paint every image at a high resolution? To answer that, we need to look at some of the pros and cons of high versus low resolution to help you understand how resolution affects more than just your print size and quality.

So, if we start with the pros of high resolution, we know that we can scale high resolution artwork down without compromising the image quality, that the resolution can be reduced easily without degrading the image quality, that a high resolution image looks clearer and has more detail. A high resolution image prevents aliasing in fine lines, curves, and diagonal lines. And, a high resolution image looks great when you zoom in. The cons, however, are very important to consider. A high resolution image takes up a lot of memory which slows down your computer and your software. It takes a lot longer to process effects, and a high resolution file takes up more space on your hard drive. And, because a high resolution image is so large and memory-intensive, it’s also more likely to crash or become corrupted.

As we mentioned earlier, the fine, up close detail of a high resolution image gets lost at a distance while you’re zoomed out or while the image is down-scaled, and it also takes a lot more time to paint a high resolution image. That’s more detail that you have to add. And then last, but not least, a high resolution image requires more ink when printing. Now let’s take a look at some of the pros of working at a low resolution. A low resolution image takes up less memory which is less demanding on your computer and software. Effects also take less time to process on a low resolution image and the low resolution image takes up less drive space. Because a low resolution image is less memory-intensive, it’s also less likely to crash or get corrupted. Low resolution images are easier to share on the internet because they’re smaller.  And low resolution images take less time to paint. And, of course, since there’s fewer pixels in a low resolution image, it uses less ink when you’re printing. Now, let’s talk about some of the cons of working with a low resolution image. We know that a low resolution image cannot be scaled up without compromising the image quality and that the resolution cannot be increased without degrading the image quality as well. A low resolution image has less detail and it promotes aliasing and fine lines, curves, and diagonal lines. And, of course, a low resolution image looks horrible when you zoom in or enlarge it.

How resolution affects your artwork

So, now that we’re more familiar with how resolution affects your artwork, you can see why I didn’t make my 62-inch wide painting at 300 dpi. It would have crashed my computer. And, just like the billboards you see along the roadside, a lot of the detail I would have added would have been lost while viewing the painting from a distance.

It’s important to note that there isn’t a magic resolution that works for everything. But, there are some guidelines that’ll help you choose the best resolution for your painting. As a general rule of thumb, use a lower resolution for large canvasses and a higher resolution for small or medium canvasses. For something like an eight by 10 or 11 by 14 canvas, I use 300 dpi. For anything at or above 24 by 18 inches, I use 150 dpi. If you want a higher quality result, you can choose 240 dpi for large canvasses and 600 dpi for small or medium canvasses, but again, the detail you’ll be adding is not noticeable to most people. Also anything for the web needs to be 72 dpi because that’s the standard for most screens. However, this is quickly changing as high dpi displays become more common. It’s not unusual to need to format your artwork in a variety of sizes and resolutions.

When scaling down the dimensions or resolution of our artwork, make sure to save copies of your work so you don’t overwrite your high resolution original. So, that brings us to the end of this tutorial. For more reference checkout and or

I hope this digital painting tutorial has helped you make better decisions when choosing a resolution for your canvas.

If hope you found this information helpful!


website design considerations

3 Web Design Considerations for Small Business

For most businesses, getting a website or redesigning their current site is a top priority. But before you dive into the process of getting a website, you should know that there is no “one-size-fits-all” solution. Beyond budget, there are many web design considerations for small businesses that aren’t a factor medium or large businesses. Knowing what online marketing challenges your small business will be faced with will help you plan for getting a website design that will help, not hinder, your company’s growth goals.

1. No Internal Sales or Marketing Team

Typically, small businesses don’t have the budget for a dedicated team of SEO experts. This means that your website will need to do a lot of the heavy lifting those two departments typically handle.

Not to worry, websites designed for conversions will take these important aspects into consideration and will ensure your website has these important design elements in place:

  • Obvious Calls-to-Actions (CTAs)
    Website visitors need to know what the next steps are to engagement with your company. Your web designer needs to make sure these CTAs are placed with lots of white space so they’re easy to spot. They also need to be an eye-catching color (not gray buttons).
  • Compelling Headlines Above the Fold
    “Welcome to my site!” does not qualify as a compelling headline. Your website needs to capture your visitors’ attention in under 5 seconds, convince them that you have the solution they need, and entice them to take action. That’s a lot to ask, but it all starts with a headline that they can see the moment your page loads. The headline needs to resonate with your visitor and make them curious enough to find out more.
  • Designed for Your Ideal Customer
    Your site must be designed with your ideal customer in mind. That means everything, from the colors used to the navigation style, is chosen because that’s what your ideal customer would like best.

2. Time Constraints

It seems that multitasking is as much a part of our busy lives as breathing. With limited time to devote to any one task, we’re often doing as little as possible to find what we need so we can get to the next task as fast as possible. Your customers are the same, and need to have their information delivered in a an easy-to-scan format.

  • Subheads and Bullet Points
    Subheads and bullet points make content easy-to-scan. They help deliver your content in a kind of shorthand that allows your visitor to slow down at any point for more information.
  • Easy-to-Use Navigation
    Your site architecture needs to be streamlined as much as possible. This not only helps your prospective customers find what they’re looking for, but it could help your search rankings. Speaking of search rankings…

3. Low Ranking in Search Engines

While your medium and large business counterparts have a seemingly unlimited budget to throw at paid search and search engine optimization, small business websites need all the help they can get.

In order to begin ranking as soon as your site is launched, there should be some SEO baked into the design and coding of the site.

At the basic level, your web designer needs to understand the fundamentals of SEO in order to add keywords to the right places on your site. Even better would be for your web designer to have a deep understanding of SEO. Inter-page linking, site structure, file-names and other not-so-obvious ways can help your site rank better, but only if your web designer understands SEOs best practices.

Considering a Website for Your Small Business?

You’ll have many choices when it comes to getting a website. We understand the challenges small business face online. Let us help navigate you toward the solutions that will help your company achieve its growth goals.

Factors in Measuring B2B Website Performance

As someone who has been blogging for several years, I’ve noticed a lot of questions that people have when they start out with a blog. Questions like “How can I improve my blog SEO?” are common. Let’s take a look at how to get your blog to rank well for the most popular search engines.

You may be in any type of business B2B or B2C, your website is an important internet marketing tool for your business. For this reason, your website performance has to be frequently measure, analyzed and updated. Whether you are into any marketing channel such as online, print or broadcast, business is business. Key factors of measuring the performance of a website will let you know where to make necessary changes, you will come to know learn what content should be created and promoted. You can develop new strategies for the future. Set goals and benchmarks.

If you are not measuring your website performance, you’re not marketing to your fullest potential. Finally, improving your web design and measuring website performance helps you in generating leads and improve website performance. Want to know, What are areas of the website need to be measured. Below are three different parts of your website as to be analyzed.

  • Website Content
  • Calls-to-Action
  • Landing Pages

Website Content Blog Article Performance

Even though website speed itself has not been an official ranking factor in Google’s SEO algorithm until now, experts have largely proclaimed its importance for good organic SEO. With the existing Core Web Vitals update rolled-out by Google past May 2021, adding 3 new metrics to the Page Experience signal, website speed officially becomes a ranking factor. So now many webmasters, including web designers wonder what the immediate impact of that change will be on the SEO searches. For that you’ll need to check your core web vitals and ensure you’re up to par.

google core web vitals

Blog performance is a vital component of your website that have to be measured and analyzed to ensure your content resonates with the targeted audience. Below are the few parameters that help you successfully measure your website content – blog articles.

  • Measure the number of inner links per blog
  • Measure the count of social shares per blog
  • Track the page views per blog
  • Track the articles with more convincing titles getting more views
  • Use Google Analytics to analyze entire website, blog and know time spent
  • Research finds relevant niche articles with several comments and write another article based off the comments.

Website Call-to-Action Performance

Promote, engage and encourage users to take an action on your website. By including Call-to-Actions, users are more prone to download an ebook or accept an offer.

  • Measure the number of clicks
  • Measure the number of conversions
  • Measure the Call-to-Action views
  • Change or test CTAs
  • Collect data from Google Analytics, Design CTAs with collected data.

Website Landing Page Performance

Landing pages are very essential, build it with focusing  target specific audiences. Landing pages offer something value and convert visitors into leads. They provide a way to capture leads information through the use of a form. Majority of internet users have a short attention span, particularly when they’re browsing on mobile devices and can never be assured of the quality of their internet connection. They don’t want to wait for a site to load; they’ll leave and find a different one that offers what they want. Site speed is a crucial metric as part of PageSpeed, but it’s also part of the new Core Web Vitals Google has been pushing recently. In general, you’ll want to take action to do things like minimizing the file size of your scripts, optimizing images, cutting down on server calls, and rendering your site more quickly.

  • Track the count of submissions each landing page.
  • Analyze the conversion rates of every page.
  • Measure the shares of landing page gets – that makes you know what content is valuable to visitors.
  • Track bounce rates – Aim to be less bounce rate.

In above mentioned areas, observe the relevancy and value. After finishing the analyzation of the above elements, you can be able to see areas of improvement. Make your website fresh up-to-date, finding interesting ways to attract and engage your visitors. That will take you way to generate more leads and increase sales.

BONUS: Use Google Analytics to get more Traffic!

So here’s a simple way to get more traffic from your existing content without writing anything new – or even improving your rankings.Inside Google Analytics, go to Acquisition –> Search Console –> Queries to see which queries lead to your pages. You’ll notice this report shows the clicks, impressions, CTR (click-through-rate), and average SERP position.

Next, check the landing pages in the same menu. Between these reports, you can see which of your pages get great clicks and which don’t. Now all you have to do is start with pages with low CTRs and test different meta descriptions and title tags until you find something that people love to click on.

Just imagine, if all you did was improve your worst performing page every week, you could see a significant traffic increase from your existing content library within 3-6 months. Because these are pages that are already ranking well and just need a bit of a push. See you at the top!