Factors in Measuring B2B Website Performance

As someone who has been blogging for several years, I’ve noticed a lot of questions that people have when they start out with a blog. Questions like “How can I improve my blog SEO?” are common. Let’s take a look at how to get your blog to rank well for the most popular search engines.

You may be in any type of business B2B or B2C, your website is an important internet marketing tool for your business. For this reason, your website performance has to be frequently measure, analyzed and updated. Whether you are into any marketing channel such as online, print or broadcast, business is business. Key factors of measuring the performance of a website will let you know where to make necessary changes, you will come to know learn what content should be created and promoted. You can develop new strategies for the future. Set goals and benchmarks.

If you are not measuring your website performance, you’re not marketing to your fullest potential. Finally, improving your web design and measuring website performance helps you in generating leads and improve website performance. Want to know, What are areas of the website need to be measured. Below are three different parts of your website as to be analyzed.

  • Website Content
  • Calls-to-Action
  • Landing Pages

Website Content Blog Article Performance

Even though website speed itself has not been an official ranking factor in Google’s SEO algorithm until now, experts have largely proclaimed its importance for good organic SEO. With the existing Core Web Vitals update rolled-out by Google past May 2021, adding 3 new metrics to the Page Experience signal, website speed officially becomes a ranking factor. So now many webmasters, including web designers wonder what the immediate impact of that change will be on the SEO searches. For that you’ll need to check your core web vitals and ensure you’re up to par.

google core web vitals

Blog performance is a vital component of your website that have to be measured and analyzed to ensure your content resonates with the targeted audience. Below are the few parameters that help you successfully measure your website content – blog articles.

  • Measure the number of inner links per blog
  • Measure the count of social shares per blog
  • Track the page views per blog
  • Track the articles with more convincing titles getting more views
  • Use Google Analytics to analyze entire website, blog and know time spent
  • Research finds relevant niche articles with several comments and write another article based off the comments.

Website Call-to-Action Performance

Promote, engage and encourage users to take an action on your website. By including Call-to-Actions, users are more prone to download an ebook or accept an offer.

  • Measure the number of clicks
  • Measure the number of conversions
  • Measure the Call-to-Action views
  • Change or test CTAs
  • Collect data from Google Analytics, Design CTAs with collected data.

Website Landing Page Performance

Landing pages are very essential, build it with focusing  target specific audiences. Landing pages offer something value and convert visitors into leads. They provide a way to capture leads information through the use of a form. Majority of internet users have a short attention span, particularly when they’re browsing on mobile devices and can never be assured of the quality of their internet connection. They don’t want to wait for a site to load; they’ll leave and find a different one that offers what they want. Site speed is a crucial metric as part of PageSpeed, but it’s also part of the new Core Web Vitals Google has been pushing recently. In general, you’ll want to take action to do things like minimizing the file size of your scripts, optimizing images, cutting down on server calls, and rendering your site more quickly.

  • Track the count of submissions each landing page.
  • Analyze the conversion rates of every page.
  • Measure the shares of landing page gets – that makes you know what content is valuable to visitors.
  • Track bounce rates – Aim to be less bounce rate.

In above mentioned areas, observe the relevancy and value. After finishing the analyzation of the above elements, you can be able to see areas of improvement. Make your website fresh up-to-date, finding interesting ways to attract and engage your visitors. That will take you way to generate more leads and increase sales.

BONUS: Use Google Analytics to get more Traffic!

So here’s a simple way to get more traffic from your existing content without writing anything new – or even improving your rankings.Inside Google Analytics, go to Acquisition –> Search Console –> Queries to see which queries lead to your pages. You’ll notice this report shows the clicks, impressions, CTR (click-through-rate), and average SERP position.

Next, check the landing pages in the same menu. Between these reports, you can see which of your pages get great clicks and which don’t. Now all you have to do is start with pages with low CTRs and test different meta descriptions and title tags until you find something that people love to click on.

Just imagine, if all you did was improve your worst performing page every week, you could see a significant traffic increase from your existing content library within 3-6 months. Because these are pages that are already ranking well and just need a bit of a push. See you at the top!