For most businesses, getting a website or redesigning their current site is a top priority. But before you dive into the process of getting a website, you should know that there is no “one-size-fits-all” solution. Beyond budget, there are many web design considerations for small businesses that aren’t a factor medium or large businesses. Knowing what online marketing challenges your small business will be faced with will help you plan for getting a website design that will help, not hinder, your company’s growth goals.
1. No Internal Sales or Marketing Team
Typically, small businesses don’t have the budget for a dedicated team of SEO experts. This means that your website will need to do a lot of the heavy lifting those two departments typically handle.
Not to worry, websites designed for conversions will take these important aspects into consideration and will ensure your website has these important design elements in place:
- Obvious Calls-to-Actions (CTAs)
Website visitors need to know what the next steps are to engagement with your company. Your web designer needs to make sure these CTAs are placed with lots of white space so they’re easy to spot. They also need to be an eye-catching color (not gray buttons).
- Compelling Headlines Above the Fold
“Welcome to my site!” does not qualify as a compelling headline. Your website needs to capture your visitors’ attention in under 5 seconds, convince them that you have the solution they need, and entice them to take action. That’s a lot to ask, but it all starts with a headline that they can see the moment your page loads. The headline needs to resonate with your visitor and make them curious enough to find out more.
- Designed for Your Ideal Customer
Your site must be designed with your ideal customer in mind. That means everything, from the colors used to the navigation style, is chosen because that’s what your ideal customer would like best.
2. Time Constraints
It seems that multitasking is as much a part of our busy lives as breathing. With limited time to devote to any one task, we’re often doing as little as possible to find what we need so we can get to the next task as fast as possible. Your customers are the same, and need to have their information delivered in a an easy-to-scan format.
- Subheads and Bullet Points
Subheads and bullet points make content easy-to-scan. They help deliver your content in a kind of shorthand that allows your visitor to slow down at any point for more information.
- Easy-to-Use Navigation
Your site architecture needs to be streamlined as much as possible. This not only helps your prospective customers find what they’re looking for, but it could help your search rankings. Speaking of search rankings…
3. Low Ranking in Search Engines
While your medium and large business counterparts have a seemingly unlimited budget to throw at paid search and search engine optimization, small business websites need all the help they can get.
In order to begin ranking as soon as your site is launched, there should be some SEO baked into the design and coding of the site.
At the basic level, your web designer needs to understand the fundamentals of SEO in order to add keywords to the right places on your site. Even better would be for your web designer to have a deep understanding of SEO. Inter-page linking, site structure, file-names and other not-so-obvious ways can help your site rank better, but only if your web designer understands SEOs best practices.
Considering a Website for Your Small Business?
You’ll have many choices when it comes to getting a website. We understand the challenges small business face online. Let us help navigate you toward the solutions that will help your company achieve its growth goals.